Lady Showbiz
Lady Showbiz is a D2C beauty brand with over 35 years of experience in cosmetology and pharmaceuticals, producing 100% cruelty-free, vegan nail polish and skincare designed for all women.
Key results
- 14.9k impressions post website launch, leading to brand recognition and sales
- 38.8% natural Google indexing post website launch before enhanced optimisation
- 15% conversion on web store — the industry average is 3%
Before
Years of expertise, no online channel to show for it
Lady Showbiz had a strong product, a credible background and a clear market position. What they lacked was a website capable of converting that into online sales. Their existing site was not engaging visitors, was not communicating what made the brand different and was not set up to move customers through to purchase. As a D2C brand without a physical retail presence, the website was their only sales channel. It needed to work far harder.
Insight
The website was the bottleneck
A full website audit identified the key problems. The design was not capturing attention or guiding visitors towards buying. The brand story was not being told. Products were difficult to find and the presentation was not doing justice to the quality of what Lady Showbiz actually makes. Fixing these things would not just improve the experience, it would directly drive sales.
Challenge
Standing out in a crowded beauty market
The online beauty market is one of the most competitive ecommerce categories, with established brands and fast-growing newcomers all competing for the same customers. For a D2C brand, the challenge is compounded by declining organic reach on social platforms and rising paid advertising costs. Every element of the website needs to work together to capture attention, build trust and convert visitors into buyers. The design, the product presentation, the storytelling and the user experience all have to be right.
Results
400% year-on-year sales growth
Using our expertise in WordPress and WooCommerce, we built Lady Showbiz a clean, modern ecommerce website designed to convert. Navigation was overhauled to make product discovery easy and intuitive. High-quality visuals and compelling brand content gave the story the platform it deserved. Clear calls to action and a smooth checkout experience removed the friction from the buying process. Six months after launch, Lady Showbiz recorded a 400% year-on-year increase in sales.
If you want more visibility, higher conversion and increased profitability, call us on 0800 999 1339 or email hello@successonsearch.com.
