Crap Presents
Crap Presents is a UK-based novelty and gag gift retailer specialising in funny, irreverent presents for birthdays, pranks and every occasion in between. With a catalogue built around British humour and the kind of gifts people actually talk about, the brand needed search visibility to match its personality.
Key results
- Organic traffic grew from around 200 visits per month to a peak of 2,000 in June 2026
- 470 keywords now ranking across competitive gift search terms
- No.1 rankings for “prank gifts”, “funny prank gift”, “silly 50th birthday gifts” and “funny 30th birthday gifts”
- Sustained traffic of around 1,600 monthly visits by September 2026
Before
A funny brand with no search presence to show for it
Crap Presents had the products, the personality and the loyal following, but organic search was not delivering. Monthly traffic hovered around 200 visits, and the brand was invisible for the high-volume gift keywords its audience was searching every day. With no clear keyword strategy and limited on-page optimisation, the site was missing out on a huge slice of seasonal and year-round gift traffic.
Insight
Gift search is seasonal, intent-driven and highly specific
People searching for gifts do not browse, they search with intent: “funny 50th birthday gifts for her”, “prank gifts for men”, “silly presents under a tenner”. The opportunity for Crap Presents was in owning the long-tail terms that match exactly what the brand sells. Competitors were ranking for broad terms but leaving the funny, novelty and occasion-specific searches wide open. We identified clusters of high-volume, low-competition keywords that aligned naturally with the product range and set about making the site the go-to destination for each one.
Challenge
Standing out in a crowded, seasonal market
The novelty gift space is fiercely competitive, with well-established players and major retailers dominating many of the top terms. Seasonal peaks around birthdays and Christmas mean traffic patterns are spiky and timing matters. We needed to build authority quickly, prioritise the terms most likely to convert, and create content that matched the brand’s irreverent tone while satisfying search intent. Technical SEO improvements ran alongside the content strategy to ensure the site could rank efficiently as authority grew.
Results
Ten times the traffic and top rankings for the terms that matter
Organic traffic grew from around 200 monthly visits in November 2025 to a peak of 2,000 in June 2026, a tenfold increase in under a year. The site now ranks No.1 for “prank gifts”, “funny prank gift”, “silly 50th birthday gifts” and “funny 30th birthday gifts”, and holds No.2 positions for several high-volume terms including “funny gifts for a 50th birthday” and “gifts for couples funny”. With 470 keywords now in the rankings and traffic holding steady around 1,600 visits per month, Crap Presents has become a serious player in gift search.
Ready to grow your organic traffic? Call 0800 999 1339 or email hello@successonsearch.com
