HAIRVIRGINITY
HAIRVIRGINITY is an ecommerce brand selling in one of the most competitive product categories online, with organic search performance tracked and attributed at transaction level through TouchFlow.
Key results
- No.1 Google ranking for multiple keywords including “tape extensions curly hair,” “burmese hair” and “yaki straight hair”
- Page one rankings across the hair extensions category for keywords with a combined monthly search volume of over 6,000
- SEO-attributed revenue tracked and verified at order level through TouchFlow
Before
Strong brand, no clear picture of what search was delivering
HAIRVIRGINITY had an established brand and a product that sold, but organic search was not working as hard as it should have been. In a category as competitive as hair extensions, the difference between growing and stalling often comes down to whether your SEO decisions are grounded in real performance data or educated guesswork. Without verified attribution, it was difficult to know which efforts were actually driving revenue and where to focus next.
Insight
Attribution changes everything
For an ecommerce brand, impressions and rankings only tell part of the story. The question that matters is which search terms and which pages are driving actual transactions. By connecting TouchFlow to the HAIRVIRGINITY store, we were able to attribute organic revenue at product and category level from the start. Every decision in the programme is made with commercial performance in mind, not vanity metrics.
Challenge
One of the most competitive ecommerce categories
Hair extensions is a crowded space. Established brands, fast-moving independents and marketplace sellers all compete for the same search terms. Standing out in organic search requires consistent effort, a clear keyword strategy and content that matches what buyers are actually searching for. It also requires knowing what your competitors are doing and moving faster than they do.
Results
Ongoing SEO with verified performance data
We built and manage an ongoing SEO programme for HAIRVIRGINITY that follows a consistent cycle of research, optimisation, content and measurement. Organic search revenue is tracked and attributed at product and category level through TouchFlow, giving a continuously updated and verified picture of what the programme is delivering. The data shows which products organic search is driving, which terms are converting and where the best growth opportunities sit at any given point. That rigour behind every decision, every month, is what makes the strategy reliable.
If you want more visibility, higher conversion and increased profitability, call us on 0800 999 1339 or email hello@successonsearch.com.
We’ve been working with Stephen, Dami and the rest of his team for our SEO campaign for the last six months, and the results have been fantastic. They’ve significantly improved our visibility, brought more targeted traffic to our website, and increased our online sales. The team is responsive, knowledgeable, and genuinely cares about our success. I highly recommend them to any e-commerce brand serious about growing online!
AINA J
