Liberty Furnishings
Liberty Furnishings has over 25 years of experience producing contemporary furniture using high-quality woods, exquisite veneers and meticulous finishes. A brand built on craftsmanship and originality, with an online presence that had not kept up.
Key results
- 70.6k impressions post website launch, leading to brand recognition and sales
- 46.8% natural Google indexing post website launch before enhanced optimisation
- 5.2% conversion on product page — the industry average is 1.9%
Before
A reputation built over 25 years, hard to find online
Liberty Furnishings had the credentials, the product range and the reputation. Their website did not reflect any of it. Product photography was limited, navigation was not clear, and the brand story was not being told. Customers who found the site were not getting a true sense of what Liberty makes or why it is worth buying. For a brand where quality and visual appeal are central to the sale, this was a significant barrier.
Insight
Furniture brands live and die by the online experience
For a furniture retailer, the website is not just a shop front. It is the showroom. Customers need to see the product in detail, understand the quality of the materials and be able to imagine it in their own home. Liberty had all the right ingredients. The task was to build a website that showed them off properly and gave customers the confidence to buy.
Challenge
A competitive market where presentation decides everything
Online furniture retail is intensely competitive, with large national brands and specialist retailers competing on both price and experience. Standing out requires more than a good product. It requires exceptional photography, clear navigation, detailed product information and a brand story that gives customers a reason to choose you over a cheaper alternative. Liberty needed all of this, along with the technical foundations to support a growing product catalogue and a customer base with high expectations.
Results
Growth that required slowing down to manage
We built Liberty Furnishings a dynamic WordPress and WooCommerce website designed to do justice to the quality of what they make. Product pages featured high-resolution photography, 360-degree views and augmented reality functionality that allowed customers to place furniture virtually within their own home before buying. Navigation was streamlined by category and collection, and the brand story was given the space it needed to land properly.
Within 12 months of launch, online traffic and sales increased significantly. Customer engagement was markedly higher, with visitors spending more time exploring the range in detail. The growth was strong enough that Liberty asked us to replace the instant buy functionality with an enquiry button to manage the volume of incoming orders. That is a good problem to have.
If you want more visibility, higher conversion and increased profitability, call us on 0800 999 1339 or email hello@successonsearch.com.
