CyberpowerPC UK
CyberpowerPC UK builds high-performance gaming PCs, laptops and workstations for gamers at every level. With an impressive product range and strong reputation, the brand needed its online visibility to reflect its standing in the market.
Key results
- No.1 Google ranking for three keywords each with 135,000 monthly searches
- Page one for keywords with a combined monthly search volume of over 550,000
- 508% increase in organic traffic within 14 months
Before
A strong product, limited search presence
CyberpowerPC UK was well-regarded among gaming enthusiasts but their website was not reaching the full audience of people actively searching for high-performance gaming machines. They were not ranking for the most important keywords in their market, organic traffic was lower than it should have been, and paid advertising was filling the gap at significant ongoing cost. Building a strong organic presence was the more sustainable path.
Insight
Real potential, untapped
A comprehensive SEO audit made it clear that CyberpowerPC UK had the brand authority, the product range and the technical foundations to become one of the most visible gaming PC retailers in the UK on search. The platform was strong. The right strategy and the right execution would unlock substantial growth.
Challenge
One of the most competitive retail categories online
Gaming PCs are a highly searched and fiercely contested category. Major retailers and specialist brands were competing for the same high-volume keywords. CyberpowerPC UK needed to address several layers of this simultaneously: building high-quality backlinks from relevant sources, optimising product pages for specific search terms, resolving technical issues that were holding back performance, and disavowing toxic links that were undermining authority. Keeping pace with an evolving market also meant the strategy needed to adapt continuously as new search trends and competitor tactics emerged.
Results
550,000 monthly searches reached in 14 months
By implementing our BUILD Protocol for Success On Search, the results over 14 months were exceptional. CyberpowerPC UK reached position one on Google for three separate keywords each attracting 135,000 monthly searches. Their total page one presence now covers keywords with a combined monthly search volume of over 550,000. Organic traffic increased by 508%. Domain authority grew significantly throughout the programme, reinforcing those rankings and making the results more durable over time. Data analytics gave CyberpowerPC UK a clear picture of return on investment at every stage, allowing marketing spend to be directed where it was working hardest.
If you want more visibility, higher conversion and increased profitability, call us on 0800 999 1339 or email hello@successonsearch.com.
