CAROUSE (Drink Carouse)
CAROUSE is a non-alcoholic drinks brand built around nootropics, adaptogens and botanicals, offering a genuinely functional alternative to alcohol. The brand had strong social media presence but needed search to match.
Key results
- No.1 Google ranking position within four months
- 216% increase in organic traffic within four months
- 350% increase in page one rankings
Before
Strong on social, struggling on search
CAROUSE had built real momentum on social media and had a product that stood apart in the non-alcoholic drinks space. But their Shopify store was not performing on search. They were not ranking for the keywords their potential customers were using, traffic from organic search was low, and converting that traffic into sales was difficult. Without a clear SEO strategy, it was also hard to measure what was working and where to focus.
Insight
An innovative product in a fast-growing niche
A full SEO audit and analysis of the non-alcoholic drinks market made the opportunity obvious. This was a category growing rapidly, with consumers actively searching for exactly what CAROUSE offered. The product was strong. The brand identity was clear. What was missing was the SEO foundation to put CAROUSE in front of people at the moment they were searching.
Challenge
A competitive and fast-moving category
The non-alcoholic drinks space was attracting significant interest from both established brands and new entrants, all targeting the same search terms. CAROUSE needed to outrank competitors for keywords like “non-alcoholic drinks,” “alcohol alternatives” and “alcohol substitute.” Their existing keyword approach was too broad and was not aligned to how people actually searched. The website content also needed to work harder, explaining the product’s unique benefits in a way that converted as well as informed.
Results
Page one in four months
By implementing our BUILD Protocol for Success On Search on their Shopify store, we delivered results quickly. Within four months, CAROUSE had reached position one on Google, organic traffic had increased by 216%, and page one rankings had grown by 350%. The improved content and user experience also had a direct impact on conversion, turning more of that new traffic into paying customers. CAROUSE is now well-positioned to hold and grow that visibility as the category continues to expand.
If you want more visibility, higher conversion and increased profitability, call us on 0800 999 1339 or email hello@successonsearch.com.
