Percivals of Prestwich
Percivals of Prestwich is a well-loved local retailer selling party supplies, greeting cards, stationery and gifts. Known for its exceptional range and warm customer service, it has been a fixture in the Prestwich community for years.
Key results
- 50k SKUs managed within a robust back end
- No.1 Google ranking for multiple local search terms
- 400% online sales increase post website launch
Before
A beloved local store, invisible online
Percivals had built something special in Prestwich — a store with genuine personality and a loyal local following. But without an online presence, that reach stopped at the shop door. Customers searching for party supplies or cards online simply could not find them, and Percivals had no way to sell or showcase their range beyond their physical location. The business was thriving in store but missing an entire channel of potential customers.
Insight
The opportunity was clear
A well-designed ecommerce website would allow Percivals to reach customers far beyond Prestwich, tell their brand story properly and give people the convenience of browsing and buying at any time. The in-store experience was already strong. The task was to bring that experience online and make the brand as discoverable digitally as it was locally.
Challenge
Going up against national retailers
Local retailers face a particular challenge online. The same products Percivals stock are often available from large national chains with significant marketing budgets and established domain authority. To compete, the website needed to reflect exactly what makes Percivals different: their curated range, their local character and the trust they had already built with their community. It also needed to earn that trust from new customers who had never visited the store, through a secure, straightforward shopping experience and clear product information.
Results
A Magento website built for a brand with personality
Our ecommerce specialists built a dynamic Adobe Commerce (Magento 2) website tailored to the scale and complexity of Percivals’ product range. The design captured the warmth and personality of the store, with high-quality photography and navigation that made browsing feel natural. Product pages were detailed and clear, the checkout process was smooth, and the site was fully optimised for local search so Percivals appeared in front of customers searching in their area.
Within a short time of launch, Percivals saw a significant rise in online traffic and began reaching customers well beyond their immediate area. Orders for delivery and in-store pickup grew steadily as the site gained traction.
If you want more visibility, higher conversion and increased profitability, call us on 0800 999 1339 or email hello@successonsearch.com.
