McCann Bespoke
McCann Bespoke has been creating handmade suits and bespoke garments in the City of London for over two decades, building a loyal clientele who expect nothing less than excellence.
Key results
- Google page one for keywords with 10,000 monthly searches
- 14% improvement in average position ranking within four months
- 20% of optimised keywords on Google page one within four months
Before
Exceptional reputation, limited online reach
Despite years of exceptional work and a strong reputation in the City, McCann Bespoke was difficult to find online. Their website was not ranking for the local keywords potential clients were using, which meant people searching for bespoke tailors or wedding suit specialists in London were finding competitors instead. Organic traffic was minimal. The website also did not communicate the quality and experience McCann Bespoke actually delivers. The craftsmanship was there. The online presence was not.
Insight
The right foundation changes everything
A comprehensive SEO audit made it clear that McCann Bespoke had real potential to become one of the most visible bespoke tailors in London on search. The brand, the reputation and the specialism were all there. What was missing was the technical and content foundation to turn that into rankings. Getting that right from the start meant the results would not just arrive quickly but would hold.
Challenge
A competitive market that rewards the well-prepared
The London tailoring market is competitive, with a large number of established businesses all targeting the same search terms. To stand out, McCann Bespoke needed to address three specific gaps. First, local SEO: the website was not properly optimised for queries like “bespoke tailors London” or “wedding suit tailoring London.” Second, content: the existing copy did not reflect the craftsmanship, process or experience that makes McCann different. Third, mobile performance: with the majority of searches now happening on mobile devices, a poor mobile experience was costing them visibility and enquiries.
Results
Page one in four months
By implementing our BUILD Protocol for Success On Search, we delivered measurable results within just four months. McCann Bespoke reached page one for keywords with up to 10,000 monthly searches, their average position improved by 14%, and 20% of all optimised keywords were ranking on Google page one. Organic traffic increased significantly, bringing a steady flow of qualified enquiries from people actively looking for exactly what McCann offers. The website was also optimised for mobile, making the experience cleaner and easier for new clients to explore what is on offer and get in touch.
McCann Bespoke is now one of the most visible bespoke tailors in London on search, with an SEO foundation built to hold that position as the market continues to grow.
If you want more visibility, higher conversion and increased profitability, call us on 0800 999 1339 or email hello@successonsearch.com.
